E Co. bites | Series 4
Welcome to our 4th series of E Co. bites! We share short and easily digestible climate finance explainers, technical lessons, and more about us, our work, and how you can support our mission.
In this episode, our Head of Marketing & Communications, Mariella de Souza-Baker explains that E Co. rebranded to offer a more tailored experience to E Co’s ecosystem, enabling clients to experience a clearer pathway to partner with E Co. The rebrand also served as a tool to better articulate E Co’s growth, global team, and seven service areas. Positive feedback on E Co’s global presence and sector expertise validates this rebrand’s success. Inspired by the Golden Ratio, the new visual identity reflects the company’s mission of sustainable transformation.
Watch Mariella share these insights below 👇
TRANSCRIPT
So, why did we rebrand?
Simply put, clarity. Clarity to reflect the transformative and strategic growth which E Co. has undergone particularly in the last 7 odd years I’ve been here. Clarity for better access to our services areas which are now seven in total. Clarity around who constitutes our vibrant, global team.
Swift climate action won’t happen on ambiguous terms. And after seven years, we’ve had so much to share with our ecosystem [E Co-system, ha-ha]. We’ve grown our operations and accelerated our impact which needed to be reflected in how we are understood. The team will be well over 50 soon, across all continents. And with the seven service areas we have today, we want you to know how you can partner with us and how we can support your projects, however complex they may be.
We spent a lot of time digging into the details on this rebrand and the tailored services we offer by building on the strong foundation we have. Clients have looked at our new website and said things like:
“Oh, I didn’t realise you worked with more than the GCF!”, or
“Oh wow, your team is based all over the world!”, or
“Wow, you’ve worked across all of those sectors!
That’s the validating feedback for this rebrand!
As for the visual system we’ve gone with – it relies on the Golden Ratio which speaks so well – and beautifully – to our pursuit of achieving balance and harmony for a world sustainably transformed.
Check out www.ecoltdgroup.com to see our refresh for yourself.
About E Co.
We are E Co. We are a diverse and global team driven to build a sustainable future. For over 25 years, we’ve been supporting and guiding our clients to achieve low-carbon, climate-resilient development. We specialise in helping our clients lay foundations for transformative change, ensuring climate finance achieves its greatest impact.
We’ve mobilised over USD 5.9 billion from major climate funds with a 100% project approval rate. We work with global funds, UN agencies, national governments, development agencies, development finance, not for profits, businesses and investors. Clients include UNDP, IUCN, EBRD, FCDO, The World Bank, GCF, NEFCO, IIED, The Lightsmith Group.
We’ve worked on over 540 assignments in over 180 countries. Our clients span the public and private sectors, from international agencies and NGOs to governments, financial institutions, and global funds. We partner with them to turn ambitious climate goals into concrete action and lasting impact.
Across 17 sectors and seven services, we offer end-to-end support, from assessing market opportunities and formulating impactful strategies to designing and evaluating transformative programmes and projects. We empower clients to access and manage climate funds, develop effective policies, and build capacity for long-term individual and institutional success.
With deep expertise in climate finance and systemic transformation, we bring a nuanced understanding of sectors, cultures, and contexts. We lower risk, increase predictability, and design for impact, ensuring your investments create lasting, positive change.
E Co. is your trusted partner in navigating the complexities of climate finance and sustainable development, and together, we will make an impact.